Within the design module you will find 100% foam-free designs. 

I don't just show you the technical aspects of design, I share how to create true pieces of art. 

• Table Runner Design
• Bouquet Design
• Aisle Meadow Design
• Centerpiece Design
• Urn Design
• Color Theory
• Foam-free Mechanics
• Movement & Composition
• Floral design as an Art
• Installation Design
• Ceremony Ground Installation

• Connect with Lys live every month for personalized guidance, actionable advice, and encouragement to keep moving forward.
• Address mindset challenges, clarify your next steps, and get direct answers to your most pressing business questions.
• Coaching with Lys is typically $600/hour, but as a member, these calls are included—making this an unmatched value for less than $600/year or $60/month.

Knowing how to design flowers can only get you so far. Learn how to view yourself as the successful entrepreneur you were meant to be and get detailed guidance on growing your business. 

• Pricing & Profitability
• Marketing for Brand Awareness
• Social Media
• Work flows for florists
• Writing Estimates 
• Booking Clients
• Staff Scheduling
• Raising Prices
• Attracting High-end Clients
• Branding for Sales
• Mindsets that Hold You Back
• SEO & Technology

We have created a 5 step framework you can follow to grow your business with clarity and direction.

• Five-Step Framework: A clear roadmap for focusing on the right actions at the right time.
• Avoid Guesswork: Take impactful steps to grow your business without wasting time or resources.
• Guided Class Recommendations: Find specific classes tailored to each growth step.

• Collaborative Environment: Connect with a supportive group of florists who are growing their businesses alongside you.
• Engage in Discussions on Topics Like:
  • Wedding floristry, sourcing flowers, and creating recipes.
  • Floral mechanics and sustainable design techniques.
  • Holiday strategy to increase revenue and brand awareness.
  • Freelancing challenges and farmer-florist operations.

Comprehensive Training for Wedding Florists:

• Website Structure: Build a website designed to attract inquiries and convert them into bookings.
• Booking Process: Learn every step from initial inquiry to consultation for seamless client experiences.
• Floral Contracts: Insights from a contract lawyer on protecting your business with solid agreements.
• Client Boundaries: Strategies to set boundaries and maintain professional relationships.
• Wedding Preparation: A step-by-step guide for the month, week, and day of the wedding.
• Pricing for Profit: Ensure profitability with expert pricing strategies.
• Breakdown and Strike: Efficient systems for managing post-event tasks and hiring help.

Master Profitability:

• Overcome Pricing Pushback: Learn how to confidently communicate your value to clients.
• Revenue Bottlenecks: Identify where your cash flow is stuck and fix it.
• Sample Wedding Estimates: Access examples to refine your pricing approach.
• Strategic Staffing: Hire and manage teams effectively while balancing costs and fairness.

Engaging Challenges: Each month, participate in fun and creative challenges designed to push your skills and grow your business. Examples include:

• Design specific floral arrangements like centerpieces or installations.
• Share your business goals and progress with the community.
• Post a professional portrait or branding photo to enhance your business image.

• Win High-Value Prizes: By participating, you’ll have the chance to win incredible rewards like:
  • Free coaching sessions.
  • Access to premium templates and tools.
  • Exclusive business resources to help you grow even faster.
• Build Momentum: These challenges keep you motivated, engaged, and inspired to continually improve your craft and business strategies.

Styled shoots are the perfect way to jump start your growth, let us show you how.

• Plan and Execute Styled Shoots: Design shoots that enhance your portfolio and attract ideal clients.
• Collaborate with Vendors: Learn how to organize shoots professionally to build relationships and gain referrals.
• Creative Vision: Use mood boards to communicate your vision and align with collaborators.

If people can't find you, they won't buy from you. Create brand awareness with this free tool: Instagram!

• Build Brand Awareness on Instagram:
  • Instagram Stories: Use stories to build trust, engage with your audience, and create loyalty.
  • Carousel Posts: Create carousels that are easy to produce and drive sales effectively.
  • Analytics Mastery: Learn how to analyze and use Instagram data to improve your content strategy.
  • Proven Framework: A step-by-step strategy to position your brand as a leader in the floral industry.

Learn how to consistently attract new clients and keep your calendar full.

• Building a Digital Client Journey: Map out a seamless experience from discovery to booking to build trust and guide clients to say yes.
• Attracting the Right Clients: Learn how to position your services to connect with clients who value your artistry and are willing to invest.
• Post-Inquiry Strategies: Step-by-step guidance on what to send, when to follow up, and how to close the sale.
• Building Vendor Relationships: Collaborate with planners, venues, and photographers to secure referrals that lead to bookings.

Never Miss a Thing: Access recordings of all past coaching calls to revisit key insights and advice.

• Diverse Topics Covered:
  • How to optimize your inquiry form as a wedding florist.
  • The framework for effective client consultations.
  • Tips for wedding production week to ensure smooth operations.
  • Reverse engineering your pricing to boost profitability.
  • Live Q&A sessions where members bring their questions and get tailored advice.

• Three Days of Intensive Training:

  • Day 1: Manage productivity and focus on actions that truly move the needle.
  • Day 2: Learn client acquisition strategies to grow inquiries and bookings.
  • Day 3: Master profitability tactics and create recurring revenue streams.
  • Q&A Sessions: Hours of recordings answering real-world florist questions and challenges.

   

Ensure you can be found when clients are looking for a florist!

• Five-Part SEO Series: Everything you need to rank higher on Google and drive organic traffic.
• Optimize Your Site for Searchability: Learn to use keywords, meta descriptions, and content strategies effectively.
• Simple Tools and Techniques: Actionable steps to boost your site’s visibility and attract ideal clients.

Take the thinking out of it and get direction on exactly how to layout your website.

• Convert Visitors to Bookings: Create a website that builds trust and turns inquiries into sales.
• User-Friendly Design: Ensure clients can find what they need quickly and easily.
• Trust-Building: Make your site professional, polished, and conversion-focused.

Follow along branding exercises to discover your messaging, your values and your brand voice to stand out in the industry. 

• Build a Trustworthy Brand: Establish credibility and position yourself as an expert.
• Attract Ideal Clients: Develop a brand that resonates with clients who value your artistry and services.
• Stand Out in a Crowded Market: Create a unique and recognizable brand identity.

Your portfolio determines how easy it is to grow your business. Strategically curate your portfolio with confidence so you can grow!

• Curate a Portfolio That Sells: Learn how to photograph and organize your designs to appeal to high-end clients.
• Expert Advice: Insights from Siobhan of Loam Studio on elevating your portfolio.
• Strategic Presentation: Build a portfolio that reflects your artistry and communicates your value effortlessly.

• Expert Guidance: Learn from Holley Simmons of She Loves Me DC, a successful retail florist who has built a highly profitable and streamlined retail business.
• Simple, Proven Framework: Gain access to Holley’s actionable strategies for creating and scaling a retail floral business that thrives.
• Comprehensive Training: Topics will include:
  • Streamlining inventory management and operations.
  • Enhancing customer experience for increased loyalty.
  • Driving sales through strategic product offerings and display techniques.
  • Building a retail brand that stands out in a competitive market.
• Exclusive Access: This training will not be included in the Flowering Minds membership, unless you are currently subscribed. It will be an a la carte course for future members.

Master the strategies that make your floral business unforgettable.

• Social Media: Learn how to create engaging content, use stories and carousels effectively, and build a loyal audience.
• SEO Mastery: A five-part series on optimizing your website to rank higher on Google and drive organic traffic.
• Collaborations: Build meaningful partnerships with other businesses to expand your reach and increase visibility.
• Messaging: Craft clear and compelling messaging that connects with your ideal clients and builds trust.

Create a recognizable and trustworthy brand that brings clients to you.

• Brand Positioning: Clarify your brand voice, values, and unique style to attract your ideal clients.
• Building a Strong Online Presence: Strategies for creating visibility on platforms where your dream clients are already searching.
• Portfolio Development: Showcase cohesive, high-quality work to build trust and elevate your reputation.
• Leveraging Social Media: Learn how to use Instagram, Pinterest, and other platforms to expand your reach.