If your floral business isn’t making sales, it can feel frustrating and overwhelming. But the good news? You don’t have to stay stuck. By taking a step-by-step approach to analyze your business, you can pinpoint exactly where the problem is and focus your efforts in the right place.

Below, we’ll guide you through the most common sales roadblocks and how to address them. Start at Step 1 and work your way down to identify what’s holding your business back and what you need to focus on to grow!

1. No Website Traffic? Start With Brand Awareness.

If you aren’t getting website traffic, the issue is clear: not enough people know about your business. Without traffic, no one is seeing your work, your services, or your shop.

Focus on building brand awareness:

• Post consistently on social media to attract your ideal clients.
• Collaborate with planners, venues, or local businesses to expand your reach by borrowing audiences.
• Use SEO strategies to help your website show up on the first page of search engines.

Traffic Benchmarks: 

Per Week

• Low traffic: Fewer than 500 visitors per week.
• Average traffic: Around 500–2,000 visitors per week.
• High traffic: Over 2,000 visitors per week.

Per Month

• Low traffic: Fewer than 2,000 visitors per month.
• Average traffic: Around 2,000–8,000 visitors per month.
• High traffic: Over 8,000 visitors per month. 

No traffic = no sales. If this is your issue, make visibility your top priority.

Inside Flowering Minds you will learn how to do all of the above, in detail.🔥

2. Getting Traffic but No Inquiries or Sales? Optimize Your Website.

If people are visiting your site but not taking action, the problem is likely with your portfolio, website design, or branding.

Here’s what to check:

• Portfolio quality: Does your work stand out, or does it blend in with what everyone else is doing? Clients need to see something unique and memorable.
• Ease of use: Is your website simple to navigate? Are calls to action (like “Inquire Here” or “Shop Now”) clear and easy to find? Is there too much friction on each page?
• Messaging: Are you building trust with your website copy and visuals? Your site should feel professional, welcoming, and aligned with your brand.

If visitors aren’t converting, they’re either not connecting with your work or losing trust in the process.

Inside Flowering Minds you'll learn how to remove friction, optimize for trust and sales conversions, and build a strategic portfolio.

3. Getting Inquiries but No Bookings? Improve Your Portfolio and Client Journey.

If people are reaching out but not booking, they’re likely price shopping or not convinced you’re the right fit.😫 But you can fix that.

Focus on:

• Portfolio differentiation: Even if your work is beautiful, does it reflect your unique style and voice? Clients need to feel excited about working with you.
• Brand messaging: Position yourself as an expert and highlight what sets you apart from other florists.
• Client journey: Make the inquiry process seamless, warm, and professional.

Refining your portfolio and communication can make all the difference in turning inquiries into bookings. Guess what? You can learn how to optimize all of this inside Flowering Minds.

4. Writing Estimates but Still Not Closing Sales? Work on Client Communication and Confidence.

If you’re meeting with clients, sending proposals, and still hearing “no,” the issue may be how you present yourself and your designs.

Here’s what to focus on:

• Confidence in consultations: Clients can sense if you’re unsure or uncomfortable. Practice making eye contact, speaking clearly, and guiding the conversation with authority.
• Positioning yourself as the expert: Use language that reassures clients they’re in good hands. Share your process and explain why your designs are worth the investment.
• Follow-up strategy: Make sure your communication after consultations is timely, professional, and client-focused.

Clients need to feel confident in your ability to bring their vision to life—and confident investing in you. Flowering Minds has you covered on these steps. Learn how to show up like a boss with confidence and to unseat your competitors through a client journey.

5. Retail Florists: Trouble With Online Sales?

For retail florists, the solutions depend on where customers drop off in the buying process.

• No website traffic? Focus on driving traffic with SEO, social media, and partnerships.
• Traffic but no cart adds? Optimize your shop’s product descriptions, photos, and CTAs. Make shopping easy and enjoyable.
• Cart adds but no purchases? Build trust during checkout with:
  • Secure payment options and badges.
  • Plugins that display reviews or testimonials.
  • A smooth, frictionless checkout process.

Shopify users, for example, can easily add tools to increase trust and boost conversions during checkout.

Inside Flowering Minds, learn how to optimize your website and online shop for building trust and increasing sales conversions.

Your Website Tells the Story

Your website traffic and user behavior reveal exactly where you need to focus to improve your sales. Look at the data:

• No traffic? Build brand awareness.
• Traffic but no conversions? Optimize your portfolio and website.
• Inquiries but no bookings? Improve your client experience and portfolio.
• Consultations but no sales? Focus on communication and confidence.

Every step of the client journey matters. If you want more detailed guidance on fixing these roadblocks, everything you need is inside Flowering Minds.