Make Your Website a Customer Magnet: The Power of CTAs

Hey there, amazing florists! If you’re in the event floristry business or own a flower shop, your main goal is likely to boost online sales or get more event inquiries. But are you making it super simple for potential clients to connect or purchase from you?

Let’s talk about a game-changer: Call To Action (CTA). These aren't just buttons; they’re your golden tickets to higher conversions. And the details matter – from color to wording, every element plays a part.

Optimizing CTAs – What Works Best:

• Color Matters: Red, green, and orange buttons are known to catch attention and perform well. But remember, the best color is the one that stands out on your site!
• Wording is Key: Use action-oriented, first-person phrasing. "Get My Free Floral Guide" often outperforms "Get Your Free Floral Guide."
• Location, Location, Location: Place CTAs above the fold (the part of the webpage visible without scrolling), and also at the middle and bottom of pages.

Stats to Consider:

• Changing the color of a CTA button can increase conversions by 21%.
• CTAs with first-person wording can boost click-through rates by 90%.

Strategic CTA Placement on Your Website:

• Main menu bar on every page.
• Middle of the homepage, especially after showcasing your stunning arrangements.
• Bottom of the homepage, post a brief intro to your business.
• Throughout your portfolio and every blog post.
• On your services page, near each service description.

CTAs are not just a part of your website; they are the bridges that connect your potential clients to your amazing services.

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Cheers to your success,

Lys 🌸