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The Flowering Minds Blog

How to Make 6-Figures as a Florist

Jun 11, 2024

You may be like many other florists who dream of making $100,000 in profit, but think it's a game of luck. I'm here to tell you that you can reach this goal with simple and proven strategies.

Let's break it down and show you how a smart approach to business can turn this dream into reality.

It's All About Numbers

First, know that making six figures is a numbers game. You need to understand your costs, set the right prices, and grow your business in the right way. It's about knowing which services can bring in the most money and planning to reach those numbers.

I’ve done it, and I’ll show you a few ways you can hit that goal!

 

1. Simple Business Model That Works

Here's an easy plan that worked for me:

High-End Weddings: Focus on fewer but bigger events. For example, booking five weddings a year at $30,000 each can get you close to $100,000 in profit. This way, you aim for quality over quantity, making your job less stressful.

Keep in mind- big weddings do not need to feel huge. They can mean a few big installations at an intimate event, so don't shy away from big budgets!

 

2. Mix It Up with Different Revenue Streams

Another way is to have different ways of making 6-figures:

Regular Weddings: Book two weddings a month at about $5,500 each.

Seasonal Arrangements: Sell 60 arrangements a year at $150 each. Break it down into key floral holidays—20 for Valentine’s Day, 20 for Mother’s Day, and 20 during the winter holidays.

Floral Subscriptions: Start a floral subscription service with at least nine clients, each paying about $1,000 a year for 5-6 special occasion arrangements. As this grows, you can hire a designer to help, freeing you up to grow other parts of your business.

Which path do you prefer? Going all-in on weddings or mixing it up?

Change Your Mindset

To reach your financial goals, you need more than just flower arranging skills. You need to think like a business owner. This means making smart decisions that help your shop make more money. It’s important to see yourself as a business owner, not just a florist! 

You’re not just taking care of today; you’re planning for a future where your business thrives. 

Be an Expert and Stand Out

To boost your business, become known as an expert. This will attract higher-paying clients and make you stand out from the competition. Share what you know, join industry talks, and keep learning about new trends. The more people see you as an authority, the more they will trust you. 

Want more guidance on standing out in the industry? Join Flowering Minds for in-depth steps to make it happen!

Use Helpful Resources

Remember, tools like our free Floral Pricing Guide can help you understand how to price your work to make a profit. When you’re ready to grow your business, Flowering Minds is here to help with design tips, business support, and a community to cheer you on.

Every decision you make helps your business succeed. By understanding the numbers, making smart choices, and positioning your business well, earning six figures isn’t just possible—it’s within reach.

Let’s make it happen together!

Lys x

Free Floral Pricing Guide

A Florist's Guide to Pricing Flowers

Grab this detailed guide that includes how to pay yourself, your staff, your bills and more.