Struggling to Attract and Book Floral Clients? Here's why.

The Problem:

Are you a florist wondering why potential clients aren’t choosing your services? Feeling ghosted? Not getting enough inquiries? Getting inquiries, but clients just aren't booking?

It's not just bad luck – there’s a fixable issue in how clients perceive your business. And here's where our exclusive membership for florists comes into play. With tailored strategies and tools, we guide you in transforming these challenges into opportunities for growth. 

So, let's talk about how to fix it. 

The Solution to Booking MORE Clients:

It all comes down to one crucial concept: the KNOW, LIKE, TRUST FACTOR. Mastering this can transform your business.

How Clients Decide to Book (or not):

Clients booking your floral services go through a three-step decision process:

1. Know: They have to be aware of your existence.
2. Like: They need to feel a positive connection with your brand.
3. Trust: They must believe in your reliability and quality.

In essence, trust is the key to winning clients. This may seem simple, but don't let your eyes glaze over, because this is literally the KEY to building a successful business. 

Building Trust to Attract and Retain Clients: Here’s the great news – you can cultivate this KNOW-LIKE-TRUST factor intentionally through your client journey.

Enhancing Each Factor:

• Know: Improve visibility through networking, advertising, collaborations, and having a visible storefront.

• Like: Be authentic and bold. Show your face, share your perspective consistently, and understand that not everyone will like your brand – and that’s okay.

• Trust: This is where the magic happens. Build trust through consistent design work, a curated portfolio, client testimonials, strong messaging, a clear value proposition, and a thoughtful client journey.

Evaluate What You Can Improve

If clients aren’t booking, it's likely a problem with one of these factors. Analyze your website traffic to see where potential clients drop off. No traffic? It’s a visibility (Know) issue. Traffic but no engagement? Focus on the part of your website where they leave – that’s where the improvement is needed.

I wrote an entire article on Diagnosing the Issue. You can read it here to learn more.

Pro Tip: Enhance areas with low engagement. For example, if clients visit your inquiry page but don’t proceed, make the form more appealing with bonuses, social proof, or portfolio images to encourage trust and excitement.

By understanding and improving these factors, you can significantly increase your client base. And guess what? Our membership for florists offers tools and strategies to excel in all these areas. Join us, and let's grow your business together!

P.S. Make sure you grab your flower pricing guide below!👇👇