Let’s get real here: it's a forever game. The game of business has no ending point.

It’s so easy to get caught up in metrics—checking to see if you’re getting more followers, more engagement, or even those first big inquiries. But here’s something that every successful floral business owner knows: the key isn’t in the results; it’s in the consistent actions you take every day.

Stop obsessing over your results.

When you’re constantly focusing on whether you’re seeing results, you end up feeling frustrated and impatient. And honestly? That frustration can make it harder to keep going. Every successful floral business you admire wasn’t built overnight; it was built brick by brick, one action at a time. So, what does that mean for you?

Think of every step—posting on social, reaching out to vendors, or creating designs—as a brick. You’re building a castle here. It’s not about obsessing over when that castle will be complete; it’s about trusting that every brick is a step in the right direction.

Make Action the Goal, Not the Outcome

So here’s the big mindset shift: focus on taking action, not on the outcome. When you make it your goal to take daily actions, you’re actually taking control of your growth. You can’t dictate when you’ll get more followers or bookings, but you can absolutely control what you do each day to set yourself up for those things.

Want to grow your Instagram following? Try posting something each day and just leave the results alone for a while. The only thing you need to worry about is the doing—the posting, connecting, experimenting. Every post is another brick, and eventually, it all starts to come together.

Give Yourself Permission to "Fail" Publicly

Here’s a little secret: the floral business owners you admire have all had designs that didn’t take off or ideas that didn’t pan out. And that’s okay! Growth doesn’t come from getting everything right the first time; it comes from allowing yourself to try, tweak, and try again. So let go of that perfectionism, and don’t be afraid to put yourself out there.

Yes, sometimes you’ll post something that doesn’t get much engagement, or you’ll try an idea that doesn’t quite hit the mark. But each of these “failures” is just another brick in building a stronger business. Keep moving forward, and don’t let the need for validation hold you back from trying new things.

Why Daily Actions Create Real Momentum

When you make a habit of taking action daily, you’re creating momentum. That momentum is what builds consistency and what your clients, followers, and even potential collaborators will notice. Before you know it, you’ll have built a solid foundation of work, relationships, and brand presence that will lead to the results you want—all because you kept going.

If you’re looking for more strategies to help grow your floral business and get the support you need, come check out Flowering Minds. Inside, you’ll get access to the tools, guidance, and community that make building a business feel a whole lot easier. We’re here to help you take each of those daily actions, one step at a time, until your floral business is exactly where you want it to be.

So, start stacking those bricks. Take that next action. And remember—you’ve got this!